Shubham Dev
Consultant, Accenture Strategy | xSapient, xReuters | CX, Data Analytics, Insights, Measurement, Agentic AI, Marketing & Digital Transformation
- Role
- Sr Management Consultant (Strategy & Consulting) at Accenture
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Shubham Dev
Shubham brings over 10+ years of experience in Digital Analytics and Marketing Strategy, with specialized expertise in Digital Marketing, Marketing Analytics, Marketing Strategy, and Client Services.He is currently working at Accenture Strategy & Consulting as a Management Consultant, leading AdTech/MarTech Transformation initiatives for a Fortune 500 Retail & CPG client. In this role, Shubham serves as a Solutions Architect/Product Owner, driving the implementation of Analytics, Reporting, and Dashboarding solutions.Previously, Shubham worked at Brillio, where he led Digital Analytics for luxury DTC e-commerce brands under a Fortune 500 Retail & CPG client. His responsibilities included Analysis, Reporting, and Conversion Rate Optimization (CRO) using Adobe Analytics and A/B Testing with Optimizely.He also had the opportunity to work on-site for a Top 10 Fortune 100 client, where he developed a Data Analytics Measurement and Insights Reporting Framework focused on Performance Efficiency and Evaluation.Prior to that, Shubham was part of Publicis Sapient, supporting a UK-based Fortune 500 healthcare client as a Senior Marketing Strategy and Analytics Associate in the Media & Data Analytics Team. He managed Campaign Reporting and Optimization, delivered actionable insights using Google Analytics, and collaborated with global stakeholders, clients, and vendors.Shubham’s contributions have been recognized with multiple awards:Champions of the Quarter (2025) Solution Accelerator Award (2022) Star Passion Award (2021) Appreciation Award (2022) – Webinar & Trainings for building utility tools and conducting internal trainingsHe holds several certifications: Adobe Analytics Business Practitioner (AD0-E202) Power BI Data Analytics Associate (PL-300/DA-100) Microsoft Azure Fundamentals (AZ-900) Completed Tag Management Training on Tealium iQ conducted by the Tealium teamShubham actively contributes to the Data CoE community through internal trainings, offline workshops, webinars, and knowledge-sharing sessions, and has received a Certificate of Appreciation for his efforts. He also participates in CSR activities.His team’s work won:🥇 1st place in AI and 2nd overall in Marketing Sciences at the I-COM Global Forum for Smart Data Marketing, under the Data Creativity Award for Haleon’s Voltaren Global Creative Optimisation with Visual Asset Analysis (VAA).
Experience
Sr Management Consultant (Strategy & Consulting)
Sep 2024 — Present · Bengaluru, IN
Working in Accenture Strategy & Consulting (S&C) as a Management Consultant for the MarTech/AdTech Transformation.• Working for a Fortune 500 Retail & CPG client as a Solutions Architect / Product Owner (PO) to conduct and implement Analytics, Reporting & Dashboarding.• Experimentation using Incrementality Testing, Causality Impact, A/B Testing, Multivariate Testing and Experimentation Measurement Planning while formulating test hypothesis and experimentation ideas to achieve higher ROI and CRO using incrementality tools.• Collaborating with the inter-dependant teams and managing key stakeholders and client across the globe.Web Analytics | Adobe Analytics | Product Owner | Project Management | Marketing Analytics | Data Analysis | Measurement | Insights | BI Reporting | Visualization | Tag Management
Education
Alliance Business School
Doctor of Philosophy - PhD, Marketing/Marketing Management, General
Central Board of Secondary Education
Class 10, Kendriya Vidyalaya, Bangalore
Presidency College, Bangalore
Class 12, Computer Science
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
Master's degree, Marketing/Marketing Management, General
Bangalore University
Bachelor's degree, Business Administration and Management, General
Indian Institute of Management Bangalore
Strategic Management Course, Business Administration and Management, General
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