Shubham Verma
Media and Measurement at Reckitt | ex - WPP, Publicis, Dentsu
- Role
- Media and Measurement, Hygiene at Reckitt
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Shubham Verma
Experienced Business Director with a passion for building disruptive media playbooks and…
Experience
Media and Measurement, Hygiene
Apr 2023 — Present · Gurugram, IN
Shaping TV, digital, and commerce media strategy to accelerate growth and advance measurement maturity across categories. • Delivered double digit CAGR for Lizol for 2 years running through integrated campaigns (Test What You Trust, No More Half Truths) with full ownership of planning and rollout cycles. • Developed predictive models for Mortein, targeting dengue-prone zones and reducing media wastage by 30%. • Built measurement frameworks brand lift, attribution) embedded into Reckitt’s global models. • Enabled Finish x Bosch partnership, unlocking 2x dishwasher penetration via surround media and commerce initiatives. • Enhanced TV + Digital integration for Lizol, achieving lowest cost per incremental reach (1+, 3+) and lifting regional SOV.
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