Shubham Vijay
Growth at Google
- Role
- Cluster Lead, Google Ads and Dv360 at Google
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Shubham Vijay
Built at Google, Shopmatic and Star TV, I have had the opportunity to experience…
Experience
Cluster Lead, Google Ads and Dv360
Apr 2020 — Present · Gurugram, IN
Leading the 2nd Largest Vertical (~$500Mn ARR, 50+ clients) in the US for Google Ads & DV360; Dedicated consulting on priority clients, Scaled initiatives across the industry cluster and Cross-cluster projects for revenue enablement, feature adoption and workflow efficiencies- Leading a team of Marketing Analysts to provide best in class media strategy- Deep Product Consulting to priority clients to help them scale efficiently. Helping the sales and client marketing teams with Annual Media Plans, timely Optimizations to reduce CAC and increase ROAS and helping adopt the latest and most efficient product features- Responsible for Cluster GTM strategy to help Quota Attainment, resource allocation, priority feature adoption drives etc- Helping brands succeed quickly with GoogleAds and DV360 by creating industry specific Playbooks to minimise media wastage and learn from Best in Class strategies
Education
University Commerce College
Bachelor’s Degree, Business/Commerce, General
2011 — 2014
Indian Institute of Management, Lucknow
Master of Business Administration (M.B.A.), Specialisation in Finance and Strategy
2015 — 2017
The Institute of Company Secretaries of India
Company Secretary(Final), Company Law and Management
2012 — 2017
Maheshwari Public School
High School
2005 — 2011
The Institute of Chartered Accountants of India
Chartered Accountancy(IPCC), Accounting and Finance
2011 — 2017
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