Shubham V
Strategic Paid Ads Expert | Driving Growth Through Data, Creativity & Precision
- Role
- Specialist - Paid Search and Social at IPG Mediabrands
- Location
- Pune Division, MH, IN
- LinkedIn followers
- 500 followers
About Shubham V
Hey there! I’m a Paid Ads Expert who’s helped Fortune 500 brands make every dollar work…
Experience
Specialist - Paid Search and Social
Dec 2024 — Present · Pune, IN
As an Associate - Paid Search and Social at IPG Mediabrands, I manage multi-million-dollar digital advertising budgets across leading social platforms like Meta, LinkedIn, Reddit, Twitter, and Pinterest. I work closely with a Fortune 100 pharmaceutical client to create high-impact campaigns that drive business outcomes in a dynamic and competitive landscape.Core responsibilities include: Social Ads Strategy & Budgeting: Developing and executing paid social strategies to ensure optimal pacing, efficiency, and performance across Meta, LinkedIn, Twitter, Reddit, and Pinterest. Data-Driven Optimization: Continuously refining campaigns by analyzing key metrics (CTR, impressions, engagement) to enhance Share of Voice and overall effectiveness. Cross-Functional Collaboration: Partnering with internal teams and client stakeholders to align social advertising strategies with overarching business goals and marketing initiatives. In-Depth Performance Reporting: Providing actionable insights through monthly, quarterly, and yearly reports to guide future media investments and optimize ROI. Competitive & Trend Analysis: Conducting ongoing competitive research and utilizing platform-specific tools to monitor ad rank and performance, ensuring we stay ahead of the curve.I’m passionate about driving innovation in the paid social space, leveraging advanced targeting, creative optimization, and automation to deliver measurable results. With the social advertising landscape continuously evolving, I’m committed to harnessing the power of data and emerging trends to achieve lasting success for my clients.
Education
Sir Parashurambhau College - India
Junior college, Engineering Science
2015 — 2017
Savitribai Phule Pune University
Bachelor's degree, Mechanical Engineering
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