Shubham Tarafdar
Brand Marketeer
- Role
- Brand Manager at VVF Group
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Shubham Tarafdar
I am a Marketing & Brand Management professional with 7+ years of experience building…
Experience
Brand Manager
Aug 2024 — Present · Mumbai, IN
As a Brand Manager at Softsens, a brand of VVF India Ltd, I oversee the entire Personal Care Products (PCP) range of Softsens and Softsens Baby, driving brand awareness and expansion across geographies. My role encompasses brand building, development, and strategic execution across the 6Ps of marketing. I lead new product development initiatives, ensuring alignment with market trends and consumer needs while acting as the brand custodian for both internal and external stakeholders. I manage agency partnerships, execute branding strategies, and oversee budget allocation to maximize brand impact. Additionally, I spearhead offline channel marketing, trade marketing, and retail execution to enhance visibility and market penetration, contributing to the overall growth of the brand.
Education
Christian College Of Engineering & Technology
Bachelor's degree, Mechanical Engineering
2009 — 2013
IBS Hyderabad
Master of Business Administration (M.B.A.), Marketing/Marketing Management, General
2016 — 2018
Skills
- Process Engineering
- Mechanical Inspection
- Engineering
- Production Managment
- Powerpoint
- Autocad
- Quality Management
- Product Development
- Quality Control
- Power Plants
- Manufacturing
- C
- Microsoft Office
- Human Resource Development
- English
- Project Management
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