Shubham Srivastava
AI Product Manager | Building Autonomous Commerce
- Role
- Product Manager Commerce at Fynd
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Shubham Srivastava
Product Manager with 7+ years of experience building revenue-generating products across…
Experience
Product Manager Commerce
Sep 2022 — Present · Mumbai, IN
Driving strategic product initiatives across Fynd’s commerce stack — including checkout, loyalty, extensions, and new platform opportunities like mall commerce — to power growth, retention, and monetization for 500+ D2C brands.Key Highlights:1. Owned product portfolio across checkout, engagement, and merchant tools — directly contributing to Fynd’s topline growth.2. Defined strategy for omni-channel exchange flows aligned with retention and NPS goals — reducing returns and support queries by ~40%.3. Designed and launched Fynd Engage, a tiered loyalty engine powered by NPS triggers and behavioral milestones — boosting repeat purchase rates.4. Scaled storefront delivery through platform modularisation (Vibe themes), reducing time-to-market by 5× across 100+ brand storefronts.5. Led end-to-end roadmap and launch of the Fynd Extensions ecosystem — shipping 15+ plug-and-play apps including Instagram Widget (Meta Graph API), Virtual Combos, Subscriptions, and WhatsApp CX tools — adopted by 200+ brands.6. Built growth analytics foundation with funnel instrumentation, user segmentation, and server-side attribution to unlock campaign ROI insights.7. Spearheaded the Mall Commerce Strategy in partnership with Nexus Malls — defined platform architecture, merchant opt-in workflows, and fulfilment options for a new B2C marketplace model.8. Collaborated with CXOs and led three product pods to define and execute multi-quarter roadmaps aligned to GTM and platform OKRs.
Education
Maharaja Agrasen Institute Of Technology, Delhi
Bachelor of Technology (BTech), Computer Science
2014 — 2018
Salwan Public School
Marticulate, Non Medical
1998 — 2013
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