Shubham Sood
Manager - Platform Operation & Customer Success
- Role
- Customer Success Manager at Appnext
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Shubham Sood
I specialize in scaling user acquisition and managing complex platform operations within the AdTech ecosystem. Currently at Appnext, I bridge the gap between advertiser KPIs and platform execution, focusing on high-performance campaign architecture and traffic integrity.Core Technical Expertise:1. MMP Ecosystem: Proficient in managing and troubleshooting attribution data across AppsFlyer, Adjust, Kochava, Branch, and Singular.2. Platform Operations: Expert in end-to-end campaign lifecycle management, including budget orchestration, fraud mitigation, and eCPA optimization.3. Data & Analytics: Skilled in data manipulation (Excel/Google Sheets) and data visualization via Looker Studio to drive actionable business insights.4. Technical Foundation: Knowledgeable in SQL for data querying and familiar with the technical logic of S2S/SDK integrations.What I Drive: I help brands achieve sustainable growth by ensuring \"Day 2\" operational excellence—identifying discrepancies, mitigating fraud, and refining bidding strategies to hit aggressive performance goals.Beyond the dashboard, I am an avid reader and nature enthusiast, always looking for the next challenge in the evolving programmatic landscape.
Experience
Customer Success Manager
Dec 2024 — Present · IN
Platform Operations & KPI Ownership: Orchestrate the end-to-end campaign lifecycle on the Appnext platform, managing technical setup, budget provisioning, and performance mapping to consistently achieve client eCPA and ROAS targets.2. MMP Data Orchestration: Analyze real-time attribution data across major MMPs (AppsFlyer, Adjust, Branch, Kochava) to validate conversion accuracy and resolve tracking discrepancies, ensuring 100% data alignment between platform and advertiser.3. Traffic Integrity & Fraud Mitigation: Lead daily operational audits to identify and suppress fraudulent activity and low-quality traffic segments. Utilize internal telemetry to optimize supply-side delivery and protect advertiser brand safety.4. Cross-Functional Optimization: Collaborate with product and technical teams to streamline campaign delivery logic. Leverage Looker Studio to build performance dashboards that translate complex delivery metrics into actionable growth strategies for B2B and B2C clients.
Education
Himachal Pradesh University
Bachelor of Business Administration - BBA, Business Administration and Management, General
2015 — 2018
Thapar Institute of Engineering & Technology
Master of Business Administration - MBA, Marketing - Finance - Information Systems
2019 — 2021
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