Shubham Sharma

Media Planning | Business Strategy | NMIMS

Role
Associate Director Media Planning at Essencemediacom
Location
Gurugram, HR, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Shubham Sharma

Focused on how decisions actually happen across platforms and contexts — not just how…

Experience

  1. Associate Director Media Planning

    Essencemediacom

    Feb 2024 — Present · IN

    Spearheaded digital media strategy for portfolios worth INR 150M-200M per quarter in verticals like Smartphones, QSR, E-commerce, and BFSI.Developed GTM strategies tailored to market dynamics, leading to brand KPI uplift and successful new market penetration.Integrated consumer insights, Comscore, GWI, and syndicated data to craft high-impact media strategiesManaged publisher partnerships, onboarding 3+ new media partners per quarter, optimizing media efficiencySuccessfully launched 3+ smartphone variants, achieving key campaign metrics in brand awareness, consideration, and conversions

Education

  • Trailhead by Salesforce

    Salesforce

    2022

  • Narsee Monjee Institute of Management Studies

    Master of Business Administration - MBA

    2013 — 2018

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Shubham Sharma — Associate Director Media Planning at Essencemediacom in Gurugram, HR, IN | Unifers