Shubham Saxena

Experience

1. Google Ads Specialist

   Accenture

   Nov 2024 — Present · Gurugram, IN

   Key Responsibilities:Search Ads: Design, implement, and optimize search ad campaigns to drive targeted traffic and achieve client objectives. Utilize advanced keyword research, bid management, and ad copy testing to maximize ROI and improve Quality Score.Display Ads: Develop and manage display ad campaigns to increase brand visibility and reach. Create compelling ad creatives, segment audiences, and use targeting strategies to drive engagement and conversions.Video Ads: Strategize and execute video ad campaigns across platforms, focusing on YouTube and Google Video Partners. Optimize video ad placements, targeting, and content to enhance viewer engagement and drive campaign performance.Skills and Expertise:Campaign Management: Proficient in setting up, monitoring, and refining campaigns to align with client goals and industry best practices.Analytics and Reporting: Skilled in analyzing campaign performance data, generating insights, and providing actionable recommendations to improve ad effectiveness.Strategic Planning: Experienced in developing comprehensive advertising strategies that integrate search, display, and video ads to achieve holistic marketing objectives.Tools and Platforms: Proficient with Google Ads, Google Analytics, and other related tools for campaign management and performance tracking.As a Google Ads Specialist at Accenture working on the Google Ads project for Google, I am engaged in a comprehensive initiative designed to optimize Google’s advertising solutions and enhance their effectiveness for a diverse range of clients. This project involves a multifaceted approach to digital advertising, with a particular focus on leveraging advanced strategies in search ads, display ads, and video ads to drive impactful results.

Education

• University of Lucknow

  Bachelor of Arts - BA

  2016

• University of Lucknow

  Bachelor’s of physical education

  2021