Shubham Prateek
Deputy Manager @ Axis Bank
- Role
- Ba - Business Intelligence Unit - Deputy Manager at Axis Bank
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Shubham Prateek
As a Business Intelligence Analyst at Axis Bank, I leverage my analytical skills and…
Experience
Ba - Business Intelligence Unit - Deputy Manager
Jul 2023 — Present · Mumbai, IN
As a Business Analyst at Axis Bank\'s BIU || AVC Analytics team, I drive data-led strategies by aligning business and data requirements with organizational goals. My work involves predictive modeling, segmentation, and customer analytics to improve call scheduling, resulting in a significant increase in connect rates and enhanced cross-sell performance. I’ve led campaign optimization initiatives by identifying unconverted leads through Bureau data and automating outreach, improving loan and credit card conversions. AVC Channel Modelling for High-Propensity CustomersBuilt a predictive channel modelling solution at bin-level to identify high-propensity customers, achieving a Gini score of 0.45. This improved targeting strategy and boosted campaign connectivity. Personalization Nudge Strategy for AVC CampaignsDesigned and deployed personalized nudges (Back to Home Banking, Hidden Gems, AVC Bonus Ring Fencing) using PySpark, Bitbucket & Jenkins. Improved customer engagement through real-time eligibility coding and performance tracking. Business Insights & Campaign OptimizationAnalyzed missed opportunities in loans & credit cards using Bureau data, uncovering 2%(PL), 1.34%(AL), and 0.27%(CC) unconverted leads. Implemented automated outreach and built real-time dashboards to enable data-driven campaign decisions.
Education
Oxford Public School Ranchi
Intermediate of science , Science
Birla Institute of Technology, Mesra
Bachelor of Technology - BTech, Biotechnology
2019 — 2023
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.