Shubham Mishra

WORK HISTORY

EDUCATION

ABOUT SHUBHAM MISHRA

As a Business Analyst and Marketing Data Analyst, I deliver innovative and data-driven solutions that enhance efficiency, customer experience, and business performance. I hold a PGD Certificate in Business Analytics from George Brown College and an MBA in Marketing and Operations from Jamia Millia Islamia.In my current role at Tracer Tech within Impressico Business Solutions, I specialize in transforming complex datasets into actionable insights. I lead the development of executive-level marketing campaign dashboards using Looker Studio and Power BI, serving renowned brands like Chipotle, Bevel, and LVMH. Collaborating with marketing media houses such as Code3 and Sanofi, I ensure our dashboard solutions align with client objectives and strategic needs.I manage the entire data lifecycle on the Tracer Platform, from gathering client requirements to overseeing data ingestion and cleaning. Leveraging my expertise in SQL, I optimize data workflows by extracting and re-ingesting data into bespoke platforms, enhancing our analytical capabilities. Advanced analytical techniques like tag creation, cross-field analysis, and data mapping streamline data integration and enable comprehensive insights.At Tata Consultancy Services, I worked with Westpac Corporation, one of Australia\'s leading banks. I managed product data across the Open Banking channel, documented standard operating procedures, and prepared metric reports for stakeholders. Specializing in data lineage and quality assurance, I used the Alex tool to map and track data flow and transformations.I also created and evaluated campaigns for customer retention and engagement using Teradata SQL, Communication Manager, Tableau, and Excel. Notably, I reached Consumer Finance customers with an Apple Pay campaign, achieving a 4% email response rate. I identified and rectified data quality issues, ensuring a reliable foundation for strategic decision-making.I am seeking new opportunities to apply my skills in Business Analysis, Data Analytics and Marketing Strategy. I aim to contribute to an organization that values innovation, collaboration, and customer-centricity. Let\'s connect to explore how I can add value to your team and projects.