Shubham Kumar

About Shubham Kumar

With hands-on experience across Sales, Marketing, and Business Development, I have built a strong foundation in client acquisition, brand strategy, market execution, and relationship management across both B2B and B2C environments, including General Trade and Modern Trade.Over the past few years, this business-facing journey has enabled me to develop a deep understanding of market dynamics, stakeholder engagement, and performance-driven execution. Building on this experience, I have gradually transitioned into a more strategic and people-focused role within Human Resource Management.Currently working as a Sales Manager at Crunchy Makhanaa, I not only drive business outcomes but also manage the people function for the Sales vertical. My role involves aligning HR strategies with business objectives, overseeing the initial stages of the employee lifecycle, and ensuring the right talent is hired and effectively integrated into the organization.I closely collaborate with Sales teams on workforce planning, performance alignment, employee engagement, and day-to-day people operations—allowing me to bridge business needs with people strategy and contribute to both team effectiveness and operational efficiency.To further strengthen my expertise, I am pursuing a Diploma in Human Resource Management from NMIMS, Mumbai, enhancing my knowledge in core HR practices, people analytics, and organizational behavior.With an MBA in Marketing & Retail, a B.Com (Hons), and a Diploma in Hospitality Management, my career has consistently revolved around understanding people, fostering collaboration, and driving performance through strategic thinking.While I have fully committed myself to excelling in Sales, my long-term vision is clearly aligned with Human Resources. I am actively transitioning into HR, with a focused interest in Talent Acquisition, Employee Engagement, HR Business Partnering, and Organizational Development.I believe HR is not just about policies, but about shaping culture, nurturing potential, and creating long-term strategic value through people. I see myself growing as an HR professional, building high-performing teams and contributing meaningfully to organizational success.

Experience

1. Sales Manager

   Crunchy Makhana

   Jan 2026 — Present · Delhi, IN

   Experience in driving business growth, distributor handling, and market expansion in FMCG environment. Worked on achieving sales targets through strategic planning and execution across assigned territories. Experience in building strong retail networks and expanding distribution reach. Handled key accounts and implemented sales strategies to improve product visibility and market penetration. Worked closely with distributors, retailers, and channel partners to strengthen business relationships. Identified new business opportunities and contributed to market share growth. Conducted market analysis and tracked competitor activities to support business decisions. Involved in recruitment activities including sourcing, screening, and shortlisting candidatesSupported onboarding and training of new team members to improve productivity. Coordinated with management for hiring requirements and team development.

Education

• Sri Sathya Sai Gurukulam English Medium School

  1-9th Std, ICSE

  2002 — 2011

• AAFT School of Hospitality & Tourism

  Diploma , Hotel management

• St.ann's English Medium School

  10th Std, ICSE

  2011 — 2012

• Navyug Vidyalaya

  12th Std , CBSE

  2012 — 2014

• University Of North Bengal

  B.com(hons), Accounting

  2014 — 2017

• SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

  Diploma in Human Resources management, Human Resources Management and Services

• EIILM-Kolkata

  Master of Business Administration - MBA, Marketing & Retail Management

  2020 — 2022