Shubham Kulkarni
Head of Search @ GO MO Group | Driving Digital Strategy
- Role
- Head of Search at GO MO Group
- Location
- Pune, MH, IN
- LinkedIn followers
- 500 followers
About Shubham Kulkarni
I’m a Head of Search & Digital Marketing leader with 8+ years of experience driving measurable growth for global B2B and SaaS brands through data-driven strategies, SEO innovation, and AI-led marketing. My expertise lies at the intersection of SEO, GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), and AI-powered search, where I focus on building scalable systems that align with how users discover information today—across search engines and AI platforms. Currently at GO MO Group, I lead end-to-end digital strategy, team development, and performance delivery across multiple verticals. I have strong agency experience working with international clients and managing client-facing strategic engagements, translating business goals into high-impact growth initiatives. Over the years, I’ve:> Driven hyper-local SEO strategies achieving top 3 rankings for 80% of target keywords > Built AI-ready content and SEO frameworks aligned with evolving search behavior > Led GEO/AEO strategies to improve visibility across AI-driven platforms > Implemented GDPR & Consent V2 solutions across 49+ websites > Developed automation workflows saving 30+ hours of manual effort > Created content-led hiring funnels, scaling niche talent acquisition (e.g, 25 Data Engineers for a global brand)> Trained and mentored high-performing teams, including fresh talent and early-career professionals I specialize in: Technical SEO | Content Strategy | Digital Growth | CRO | AI Search Optimization | GEO/AEO | LLM Optimization | Analytics & Tracking (GA4, GTM)| Client Consulting | Team Leadership Beyond execution, I’m passionate about building capabilities—from conducting organization-wide training on prompt engineering and AI adoption to mentoring teams into future leaders. I’m currently exploring leadership opportunities in SEO, Digital Marketing, and Growth Strategy, where I can contribute to scalable growth, innovation in AI-driven search, and strong business impact. If you’re building something exciting in the digital or AI search space, I’d love to connect.
Experience
Head of Search
Jul 2025 — Present
Education
Sinhgad College of Engineering
Bachelor of Engineering - BE, Electrical and Electronics Engineering
2013 — 2017
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