Shubham Choudhary
Online Sales - Amazon @boAt Lifestyle
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WORK HISTORY
Online Sales - Amazon @boAt Lifestyle
Gurugram, IN
Sole owner of Cr Boat audio business at Amazon, managing both topline growth and bottom-line profitability across sub-categories.• Delivered 18% YoY sales growth in a flat category through strategic inputs, launch planning, and execution.• Drove premiumization, increasing >1K ASP segment contribution in TWS from 35% to 52% of GMS within 1 year.• Expanded market share by 700+ bps in soundbars and party speakers through sharp selection and pricing strategies.• Strengthened category positioning by building scalable playbooks in pricing, selection and Amazon Ads.
EDUCATION
Indian Institute of Technology, Roorkee
Bachelor’s Degree, Chemical Engineering
Indian Institute of Management, Calcutta
Master’s Degree
SKILLS
ABOUT SHUBHAM CHOUDHARY
I am a seasoned Supply Chain Professional with 7+ years of experience spanning demand planning, S & OP, inventory management, logistics, and indirect procurement. Over the course of my career, I have built strong expertise in designing and executing supply chain strategies that balance efficiency, agility, and cost optimization.At boAt, I had the opportunity to set up and scale the entire indirect procurement function, creating structured processes that improved compliance, unlocked savings, and streamlined sourcing ownership across the organization. My role has consistently required me to bridge cross-functional teams, align supply and demand, and ensure seamless execution in fast-paced, high-growth environments.More recently, I have expanded my portfolio beyond traditional supply chain into online sales, taking ownership of the Amazon business. This dual responsibility has allowed me to manage both topline and bottom-line performance of a Cr business, achieving 18% YoY sales growth in a flat category while safeguarding profitability. This transition has strengthened my ability to blend operational excellence with commercial strategy—making data-driven decisions that accelerate growth and strengthen market presence.I am deeply passionate about leveraging supply chain as a strategic enabler of business growth, driving customer satisfaction through reliability, and creating scalable systems that support long-term success.
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