Shubham Bais

About Shubham Bais

Driving Digital Success through Strategic Marketing With a dynamic career spanning 10+ years, I\'m a seasoned marketing strategist passionate about propelling brands to new heights. My expertise lies at the crossroads of SEO, ASO, ORM, Social Media, Product Marketing, and Public Relations – a blend that ignites results. SEO Maven: Unraveling the intricate algorithms that power search engines is my forte. I\'ve orchestrated SEO campaigns that have catapulted websites to the top of search results, harnessing the magic of keywords, content optimization, and technical finesse. ASO Aficionado: Navigating the competitive landscape of app stores is my playground. Through meticulous App Store Optimization (ASO), I\'ve elevated app visibility, downloads, and user engagement, impacting the app ecosystem. ORM Virtuoso: Managing online reputation isn\'t just a task – it\'s an art. I\'ve adeptly sculpted and safeguarded brands\' digital personas, mitigating negative sentiment and fostering trust in the virtual realm. Social Media Maestro: My forte is crafting compelling narratives that resonate across social channels. From viral campaigns to community engagement, I\'ve harnessed the power of social media to amplify brand resonance and foster authentic connections. Product Marketing Pioneer: Transforming products into compelling stories is my passion. I\'ve conceptualized and executed product marketing strategies that spark desire, driving adoption and loyalty among target audiences. PR Luminary: Crafting narratives that captivate the media and stakeholders is my craft. Through strategic Public Relations, I\'ve orchestrated media campaigns that have generated buzz, cementing brands as industry thought leaders. Join me on this journey of innovation, where data-driven strategies meet creative fervor. Let\'s collaborate to uncover new avenues of growth, shape unforgettable brand experiences, and leave an indelible mark on the digital landscape. Reach out: s••••••••@yahoo.com

Experience

1. Senior Manager - Seo & Content

   CashKaro.com

   Apr 2024 — Present · Gurugram, IN

   As the SEO and Content Head at CashKaro, I spearhead all organic growth initiatives, driving strategic efforts across website SEO, YouTube SEO, App Store Optimization (ASO), AEO, GEO, SGE and comprehensive organic marketing endeavors. My mission is to optimize visibility, engagement, and revenue from organic sources while ensuring a robust digital presence for multiple brands under the CashKaro umbrella.1. Leads the SEO & Content function at CashKaro across all 4 brands, reporting to the Co-Founders of Pouring Pounds.2. Leading and mentoring a team of SEO and Content specialists to execute high-impact campaigns.3. Helped with the scaling up of Pouring Pounds\' brands through Organic Growth Strategies.4. Devising and executing comprehensive SEO strategies to enhance search engine rankings and drive substantial growth in organic traffic and revenue.5. Aligning organic marketing campaigns with overarching business goals to achieve measurable ROI.6. Driving tailored strategies for each brand to address unique market challenges and opportunities.7. Leading the content marketing efforts to produce high-quality, keyword-optimized, and user-centric content.8. Conducting content gap analysis and deploying innovative content frameworks to improve engagement and conversions.9. Collaborating with Product, Tech, and Marketing teams to ensure cohesive efforts across all Organic initiatives.10. Utilizing MarTech tools for predictive analysis and data-driven decision-making.

Education

• Sacred Heart Convent Higher Secondary School,Mathura

  10, All Basic Subjects

  2007 — 2008

• Motivational Pathway

  Bachelor of Technology (B.Tech.), Computer Science and Engineering

  2010 — 2014

• Gyan Deep Shiksha Bharti Senior Secondary School, Mathura

  10+2, Mathematics and Computer Science

  2009 — 2010