Shubham Agrawal

Senior Lead Analyst @WPP Production India [Studios]

Bhopal, MP, IN
MOBILE NUMBERS
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WORK HISTORY

Oct 2025 — Present

Senior Lead Analyst @WPP Production India [Studios]

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Gurugram, IN

EDUCATION

2014 — 2016

Barkatullah University, Bhopal

Master of Commerce - M.Com, Business/Commerce, General

2008 — 2011

Vidhya Bharti Higher Secondary School

Higher secondary, Business/Commerce, General

2011 — 2014

Barkatullah University, Bhopal

Bachelor of Commerce - BCom, Business/Commerce, General

ABOUT SHUBHAM AGRAWAL

Performance-Driven Email Marketing Leader | Specializing in Affiliate Funnels, Campaign Optimization & Lifecycle AnalyticsWith 9+ years of experience in email marketing and affiliate-based lead generation, I help brands scale customer acquisition through smart segmentation, data-led optimization, and high-impact automation flows.I’ve managed large-scale campaigns—from cold affiliate lists to retention journeys—analyzing open/click/conversion rates and using A/B testing, personalization, and trigger-based workflows to drive measurable ROI.Now transitioning toward performance analytics and lifecycle marketing roles, with hands-on skills in email ESPs, campaign testing, and a growing toolkit in AI copy generation, Looker Studio, and SQL. Keywords: Lifecycle Marketing • Email Analytics • A/B Testing • Campaign Optimization • SQL Basics • AmpScript • Affiliate Funnels • Performance Marketing • ESPs (SFMC, Sparkpost, Sendgrid, Iterable) • Remote-First Strategy

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Shubham Agrawal — Senior Lead Analyst at WPP Production India [Studios] in Bhopal, MP, IN | Unifers