Shubhada Bhat

Senior Product Manager @Dun & Bradstreet

D&B RevUp ABX helps B2B marketers and entire go-to-market teams to grow their revenue by unifying data across the tech stack, leverage AI based insights to target audiences, engage with target audiences through Ad, Email and Sales channels and track results. I lead the vision, strategy and roadmap for Ads solutions. Rev.Up for Ads product is uniquely enabled to power small,medium & large advertisers and marketing agencies to create, activate and measure ad campaigns across social, paid search and programmatic ad channels- I have built a category defining ad tech product - self-serve connector for Programmatic Ads activation by piecing together market research, customer feedback and insights from sales/marketing and customer success teams- I help my team navigate through the complex ecosystem of our partners for data enrichment and onboarding to bring innovative solutions in the area of ad targeting and measurement- I am responsible for defining my product’s vision, strategy, roadmap, metrics and executing it through close collaboration with cross functional teams including engineering, design, sales, marketing, product operations and customer success- I run beta programs for early stage products to deeply understand customer pain points, enable the sales and marketing teams to understand and position the product offering- I am a partner, influencer and guide to our engineering, design and platform teams in bringing product roadmap to life and light up ever changing customer use cases through new innovative product solutions.