Shubhada Srivastava
Head - Sales and Service (Cluster) and Head - Sales Operations @ Fenesta Building Systems
- Role
- Head - Sales & Service (Cluster) at Fenesta Windows
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Shubhada Srivastava
Transforming sales effectiveness has been a key focus of my current role, resulting in the successful launch and adoption of the Beat Plan, Key Account Management (KAM) Planning & adherence for 500+ on-roll & off-roll sales employees. Through meticulous data analytics, I work on Sales tools creation and adoption, including dashboards for in depth funnel visibility & sales progression adherence, which ultimately drives data-driven decision-making. Moreover, I successfully led the adoption of the Enquiry to Order process as the standard way of working, conducting regular reviews with both Dealers and the Sales team. I also manage conceptualization, communication, tracking, and sensitization of Dealer and Sales policies & schemes, incorporating potential working strategies & performance analytics. I also manage initiatives such as the ACE Club – an elite loyalty & connect program for architects, which reinforces structured influencer connect, engagement, and insights. Through various channels like Dealer Meets, I facilitate an enhanced connect between head office and the field team ensuring systematic communication. The most recent addition to my responsibilities is leading the Sales Operations team which has been created to streamline our order processing operations, reduce NVAs, optimize processes and improve efficiency.
Experience
Head - Sales & Service (Cluster)
May 2025 — Present · Gurugram, IN
Education
Nirma Institute of Technology
B.Tech, Mechanical Engineering
2005 — 2009
Institute of Management Technology, Ghaziabad
PGDM, Human Resources
2009 — 2011
Skills
- Business Strategy
- Performance Management
- Employee Training
- Strategic HR
- Personnel Management
- Employee Engagement
- Recruiting
- Analysis
- Project Management
- Talent Acquisition
- Employee Relations
- Microsoft Excel
- Performance Appraisal
- Team Management
- Vendor Management
- Management
- Team Building
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