Shubhada Mahure
Social Media & Content Lead at Creativefuel | Copy Nerd | 7.5 yrs in Social Media & Digital-first Campaign Strategy
- Role
- Social Media & Content Lead at Creativefuel
- Location
- Nagpur, IN
- LinkedIn followers
- 500 followers
About Shubhada Mahure
Engineer by qualification. Storyteller by obsession! I craft conversations that get brands trending. Currently leading social media and content at Creativefuel, where I craft campaigns that make you stop your scroll, and ~chipkao~ in your mind or heart :\') I’ve built strategy, voice, virality & recall from the ground up for- Guerrilla stunts for Balaji Gippy Noodles - A 3-phase Myntra Insider campaign during EORS that clocked 110k+ reach individually for all assets - Campaign strategy & execution + meme-seeding IPs for Amazon miniTV & MX Player - Scaled our own socials from 7k to 40.5k+ in 5 months, through thumb-stopping content, topical humour, and trend calendars, et.al. I try to do it all with a poet\'s eye and a strategist’s mind. While working at the intersection of strategy, humour, and digital virality, I consistently deliver to turn trends, insights and thoughts into genuinely engaging campaigns. I prefer conversations over captions, insight over impulse & creativity that doesn’t punch down. When not writing, I’m probably rewriting a sentence to make it sharper. Nothing new, just shower thoughts in a suit, that is. I believe in writing drunk & editing sober, while making sure my work speaks of marketing, with a message! Let’s build something the internet will talk about :)
Experience
Social Media & Content Lead
Oct 2024 — Present · Indore, IN
Leading end-to-end social and content strategy for digital-first campaigns across FMCG, entertainment, lifestyle, sports & new-age brands- Ideated and executed a meme marketing stunt for Balaji Gippy Noodles, leveraging guerrilla marketing and influencer seeding to drive cross-platform virality- Built a 3-phase social-first Myntra Insider (EORS) campaign, clocking 110k+ reach across all individual assets- Executed culture-hacked campaign stunts for Amazon miniTV and MX Player show (Fisaddi), blending trends with a sharp digital narrative- Scaled reach & brand recall Creativefuel’s Instagram and YouTube community from 7K to 40.5K+ in 5 months through topical humour, and share-worthy storytelling- Managing a high-speed team of writers, strategists, and content creators, delivering quick-turnaround, platform-native content that doesn\'t compromise on quality- Built content pillars, trend calendars, and campaign voices from scratch, with tone customisation per platform- Managing a team of writers, strategists, and creators in delivering rapid-turnaround content
Education
G. H. Raisoni College of Engineering, Nagpur
Bachelor of Engineering - BE
2014 — 2018
Indira Gandhi National Open University
Diploma in Creative Writing
2018 — 2022
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