Shubh Shah

Senior Executive - Brand Management @Nykaa

Mumbai, IN

Managed a diverse skincare portfolio which included Top Brands and Key Partners-Developed and implemented strategic building blocks for brand growth and driving sales performance to successfully drive a 34% year-on-year growth in portfolio size-Spearheaded efforts to secure exclusivity for key Korean Beauty and Legacy Masstige brand launches, ensuring sustained market leadership and maintaining competitive edge-Unlocked marketing revenue and deployed it through strategic initiatives and partnerships across portfolio brands, significantly enhancing overall brand visibility and profitability-Assisted in effective inventory management by calculating requirements based on consumption and projections, mitigating opportunity loss, and excess inventory-Executed activations to enhance health and hygiene across the marketing funnel for the category, driving engagement and ultimately boosting revenue- Aligning flash sales, strategic visibility, conducting affiliate programmes, and maintaining catalogue hygiene-Revamped and relaunched the flagship IP Sunscreen Store to leverage seasonality and sustain market leadership in the subcategory