Shuba Somasundaran

About Shuba Somasundaran

Started with zero. Still building what matters. Before I built funnels, I built resilience from quitting tech to learning with a baby on my lap. It shaped how I grow brands with clarity and consistency. 2012 After completeing B.E. I was all set to fly to London for my first job. Suitcase packed, dreams high! But the company vanished - no call, no email. At 21, it shook me. I made a quiet promise: If no one shows up for me, I will. That became my north star. 2013–2016 I worked as a software developer for Fortune 500 companies. But deep down, I was drawn to marketing than coding.**Turning Point 1** I quit my well paying IT job to pursue marketing. I took up courses, built a blog to show what I was learning, and branded myself as a freelancer. 20••••18 That branding led me to an entrepreneurial role as Head of Operations for a D2C brand, owning everything from awareness to retention.**Turning Point 2** I had to shift the city, which meant starting from scratch. Again built a blog to rebrand myself online to get my next role. 2018 I joined a tax firm as an SEO Executive. Here, I learned the importance of structure, strategy, and sustainable growth. 2019 Becoming a mom slowed me down but sharpened my focus. During quiet nights, I launched MomInYou.com. A part personal, part purposeful. It became my testing ground for SEO, content, and ads quietly shaped the marketer I am today. 2020 I joined a D2C brand, managing SEO and Meta Ads bringing both heart and data to the table. I learnt to build end to end process. Meanwhile freelanced multiple projects to bring lead conversions. 2021–2025 I joined a service-based firm as a Senior DM Executive. And grew into the role of Digital Marketing Manager leading full-funnel strategies across search, paid, content, and B2B with AI. Every time I changed direction, I rebuilt my personal brand. Not just to get hired but to stand for something real. Enough said! What I bring to your brand is: Growth that’s measurable Generated $2M+ SEO-driven revenue and hundreds of keywords ranked in SERP & LLM. I have turned visibility into business results. Scalable organic traffic I’ve grown traffic 10x in 8 months using content, technical SEO, and AI-backed strategy. Leads that convert Helped generate leads at 28% conversion rate (via meta ads) focusing on quality and relevance. Brand visibility that lasts Launching GTM strategies that resonated with the right audience. If you’re building something meaningful, I’d love to help it reach the right people. Reach me at s••••••@gmail.com

Experience

1. Digital Marketing Manager

   Calibraint

   Oct 2021 — Present · Chennai, IN

Education

• Sambhram Institute of Technology

  Bachelor's degree

  2007 — 2011