Shu Wang
Sr Business Analyst @Sony Interactive Entertainment
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WORK HISTORY
Sr Business Analyst @Sony Interactive Entertainment
Foster City, CA, US
EDUCATION
The University of Georgia
Master's degree, Applied Economics
Peking University
Bachelor's degree, Economics
SKILLS
ABOUT SHU WANG
A passionate gaming professional devoting in interactive entertainment industry• In-depth knowledge of test design for campaign efficacy in both marketing communication and in-game messaging• Analytics lead of lifecycle on player network and subscription service• Author of team handbook for promotional analytics ranging from free giveaway to various discounts evaluation • Advanced SQL skills to perform data retrieve, pipeline and automation • High proficiency in stats packages with expertise in R• Extensive reporting skills in dashboard design, visualization, storytelling and insights publishing
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