Shruti Yadav
Senior Consultant at Ernst & Young | Ex-Mindtree, IBM | Salesforce Marketing Cloud | SFMC Certified
- Role
- Senior Consultant at EY
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Shruti Yadav
As a senior software engineer at LTI Mindtree with a Salesforce certified Email Marketing Cloud Specialist certification, I have extensive experience working with Salesforce Marketing Cloud, including creating landing pages and microsites using web pages and cloud pages, fetching audience data from CRM, creating Salesforce email sends and triggered emails, and utilizing file transfer and data extract activities for automation reports under Automation Studio. I am also proficient in creating emails and templates using Content Builder, creating standard and filtered data extensions, generating reports on a daily basis, and creating simple to complex journeys in Journey Builder using engagement split, Einstein feature, wait activity, update contact activity, persona split, STO, decision split, path optimizer for AB testing, and Contact Builder for data extensions and Salesforce CRM. I have also created Static and Dynamic Sender Profiles.In addition, I have experience working with tools such as Workfront and Jira, which have further developed my ability to manage projects and work collaboratively with cross functional teams.
Experience
Senior Consultant
May 2023 — Present · Bengaluru, IN
Bengaluru, Karnataka, India
Education
Dr. A.P.J. Abdul Kalam Technical University
Bachelor of Technology (B.Tech.)
2014 — 2018
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.