Shruti Sen

About Shruti Sen

I’ve spent the last decade riding the rollercoaster of digital media, content strategy, and influencer partnerships, and I wouldn’t have it any other way! Whether it’s shaping brand narratives, cracking audience engagement, or launching influencer campaigns that actually move the needle, I thrive on making content work smarter (not just louder).From YouTube to Instagram and everything (mostly) in between, I’ve built and executed campaigns that tap into trends before they explode. Strategy, storytelling, audience insights? That’s my jam! Along the way, I’ve picked up awards, certifications, and a knack for keeping brands relevant in an ever-evolving media landscape.Beyond the work? Music, pop culture, design, travel, and human psychology fuel my creativity. I believe great content isn’t just consumed, it’s felt. And I’m always up for pushing the boundaries of what makes people stop scrolling and start engaging.

Experience

1. Senior Manager - Creative Marketing

   HT Media Group

   Aug 2025 — Present · Gurugram, IN

   Spearheading end-to-end creative development for performance marketing assets for OTTplay, ensuring data-driven storytelling that drives measurable audience acquisition and engagement- Leading social media brand asset creation to maintain a cohesive, high-impact visual identity across OTTplay’s owned platforms- Overseeing ISP marketing creatives for OTTplay to amplify platform visibility and partner collaborations in high-traffic digital and physical touchpoints- Liaising with external creative agencies to streamline workflows, ensure brand consistency, and accelerate turnaround for multi-channel campaigns for OTTplay- Elevating offline marketing initiatives for OTTplay, including banner ads, print ads, and OOH displays, by introducing stronger creative concepts and brand-led narratives.

Education

• Whistling Woods International

  Master of Business Administration (MBA) in Media & Entertainment + PG in Advertising, Communication and Media Studies

  2013 — 2015

• Lakshmibai College, Delhi University

  B.A(prog), Economics and Marketing

  2010 — 2013

• City Montessori School, Gomti Nagar, Lucknow

  Intermediate, Commerce with Mathematics

  1996 — 2010

Skills

• Digital Video
• Data Management
• Market Research
• Creative Writing
• Youtube
• Social Media Marketing
• Video Analytics
• Powerpoint
• Online Video Strategy
• Video Content Strategy
• Marketing Strategy
• Audience Development
• Photography
• Creative Concept Development
• Project Planning