Shruti B.

About Shruti B.

I’m a Product Executive with ~3 years of experience working across OTT platforms, e-commerce, and digital products.My work focuses on execution and delivery — coordinating integrations, improving user journeys, analyzing funnels, and working closely with engineering, analytics, and business teams to move product initiatives forward.At Travelxp, I’ve been involved in OTT workflows, partner integrations (including Jio), and supporting international rollout initiatives across watch-enabled markets.Prior to this, at Mirraw, I worked on conversion optimization projects such as PDP improvements, checkout flow changes, and Luxe platform enhancements that contributed to higher AOV and better user engagement.I enjoy working in fast-moving environments where product ideas need strong execution, and I’m now looking to grow into roles with deeper ownership across product development and user experience.Open to Product / APM / Product Operations opportunities in digital-first companies.

Experience

1. Product Executive

   Travelxp

   Jul 2025 — Present · Mumbai, IN

   Supported OTT product workflows and international rollout initiatives across watch-enabled regions. • Coordinated partner integrations, aligning business, API, and platform requirements with internal teams. • Monitored OTT funnels and engagement patterns to identify workflow and experience gaps. • Managed execution follow-ups and stakeholder communication during the launch phase.