Shruti Mathur

About Shruti Mathur

I’m a results-driven Category Manager focused on scaling brands and driving profitable growth across leading e-commerce platforms such as Amazon, Walmart, and Target. I help our brands scale up by optimizing product assortments, developing data-backed pricing strategies, and executing high-impact go-to-market plans. With a strong background in Product Marketing and managing end-to-end product lifecycles and leveraging tools like Power BI, SQL, and Google AI Studio, I turn insights into actionable strategies that grow revenue and improve profitability. My work consistently aligns customer needs with business objectives, delivering both performance and long-term value.I thrive in cross-functional environments and enjoy building strategies that not only strengthen category performance but also support broader digital and commercial growth goals.

Experience

1. Key Account Manager

   Welspun World

   Nov 2022 — Present · IN

   Drove $15M revenue growth by scaling Martha Stewart and Welhome brands across Amazon and Walmart marketplaces• Developed and executed sales and marketing strategies that grew Walmart revenue and brand visibility by 30% year-over-year• Led data-driven digital campaigns, increasing ROAS by 45% and reducing ACOS by 21%, maximizing marketing ROI• Optimized product assortments, increasing product type profitability by 10% through strategic product selection on Amazon, Target & Walmart• Drove a 45% increase in sales by optimizing product listings, user experience, and digital marketing strategies using Nielsen data source• Led end-to-end lifecycle of new product line, from market research to pricing, driving 10% growth in category revenue within the first 6 months• Monitor account performance, analyze data to identify opportunities for upselling and cross-selling, increasing sales by 35%• Spearheaded pricing strategies that resulted in 15% improvement in profit margins while maintaining competitive positioning• Streamlined inventory management and forecasting, reducing stockouts by 65% and improving product availability during peak periods

Education

• The NorthCap University

  Bachelor of Technology (B.Tech.), Information Technology

  2012 — 2016

• The University of Texas at Dallas

  Master's degree, Information Technology and Management

  2018 — 2020