Shruti Maheshwari
Marketing Lead, working with UCB India since 2011 | Commendable experience in launching & handling innovative & patented brands in chronic segment.
- Role
- Marketing Lead at UCB
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Shruti Maheshwari
Enterprising, a Marketing Professional deft at managing entire Product Life Cycle (PLC) viz. development of brand strategy & devising annual brand plans (AOP), budgets/targets; generating consumer insights / executing brand roadmap, campaigns; field force training; team management (3 member team); ensuring ROI & profitability.Currently Marketing Lead, working with UCB India since 2011 | Commendable experience in launching & handling innovative & patented brands in chronic segment | B. Pharm, Full time MBA ~ PGDM in Marketing.Therapy: Super specialty ~ Neurology, CNS viz. Epilepsy, Multiple Sclerosis, Neuro-critical care etc.| Maintain an excellent relationship & networking among KOL’s & decision makers in the industry.Enthusiastic, Self-motivated, with excellent interpersonal and problem-solving skills; possess a flexible & detail oriented attitude with an uncompromising commitment to perform excellence; can work in teams with diverse background.
Experience
Marketing Lead
Jan 2019 — Present · Mumbai, IN
Marketing Lead - since Jan’2019 | Group Product Manager – Jul’2017 to Jan’2019Epilepsy Portfolio | Brands: Keppra, Seizgard, BriviactLaunched Briviact - a patented brand in India for epilepsySteering all marketing initiatives and managing entire Product Life Cycle (PLC); formulating & implementing marketing strategies and campaigns; launching new products; marketing alliance partner management; medico - marketing activities; business expansion & business development projects.Organizing & participating in HCP engagements & initiatives; working with sales, finance, BD, medical and regulatory in creating strategic moves for the growth and profitability of the brands.Co-Marketing Alliance partner management with Dr. Reddy’s for strategic alignment & medico marketing activities.Handling additional responsibility of managing sales operations for West zone as manager with 3 reporteesExplored business expansion opportunities, worked on evaluating various products for launch in IndiaAwarded PVS Champion 2018 and 2019 for “Task to Value”.
Education
Dr. Bhanuben Nanavati College of Pharmacy
Bachelor's Degree, Pharmacy
2005 — 2009
SIES College of Management Studies - India
Post Graduate Diploma in Pharmaceutical Marketing, Marketing
2009 — 2011
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