Shrutika Hari

About Shrutika Hari

This is important, but how do we make it interesting?\"That’s the question I try to answer every day, and the heartbeat of everything we do at Yuvaa.As a Marketing Associate at Yuvaa, I help build content, campaigns, and conversations that connect deeply with Gen Z - not just performatively, but meaningfully. From shows that challenge stereotypes around masculinity and parenting, to co-creating immersive experiences, communities and events that bring people together - I work across creative strategy, social media, content marketing and PR to help build brand Yuvaa as the go-to platform for youth insights and storytelling.I’m proud to be part of a team that makes space for what this generation really cares about: loneliness, gender, mental health, sexuality, identity, climate, AI, and everything in between. Whether it\'s a reel, a panel, or a pitch deck, I love crafting narratives that speak to young people with honesty, heart, and humour.Always open to collaborating with people and brands who want to listen to, and build with Gen Z.

Experience

1. Assistant Marketing Manager

   Plum Bodylovin\'

   Feb 2026 — Present · Thane, IN

Education

• The Institute of Chartered Accountants of India

  CA Intermediate

• Cranfield School of Management

  Master's degree, Strategic Marketing

• R. A. Podar College of Commerce & Economics

  Bachelor of Commerce - BCom, Business/Commerce, General

  2017 — 2020