Shrutika Desai
Content Strategy, Email Marketing & Marketing Research
- Role
- Marketing Manager at WebMD
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Shrutika Desai
Focused, research-driven marketing creates lasting impact.I specialize in designing email nurturing strategies and conducting marketing research to drive Sales Qualified Leads (SQLs) and improve engagement, particularly within the Education and Financial Services sectors.In my current role within a SaaS organization, I lead initiatives that have resulted in a significant increase in lead engagement and pipeline quality. Every campaign is grounded in data — from audience segmentation and behavioral insights to optimization through testing and feedback loops.My approach combines structured research, strategic campaign design, and continuous performance analysis to ensure every marketing effort contributes meaningfully to business growth.I am committed to refining processes, aligning marketing with business goals, and ensuring that nurturing activities translate into measurable outcomes across the customer journey.
Experience
Marketing Manager
Jan 2026 — Present · Navi Mumbai, IN
Education
The Digital Marketing Training Institute - DMTI
Associate’s Degree, Digital Communication and Media/Multimedia
SEO & Digital Marketing Agency Mumbai - The Brand Saloon
Associate's degree, Digital Marketing
2013 — 2014
Guru Nanak Khalsa College of Arts, Science & Commerce
Bachelor's Degree, Computer Science
2008 — 2011
Sasmira's Institute of Management Studies & Research
Master's in Management Studies (MMS), Marketing and Sales
Shardashram Vidyamandir ,Dadar
SSC, High School/Secondary Diplomas and Certificates
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