Shruti Chavan

Marketing Specialist @Align Technology

Birmingham, GB

Supporting international marketing strategy execution across EMEA, with a focus on influencer marketing, content localisation, event planning, and brand engagement. Responsible for campaign performance tracking across organic and paid channels using platforms like GA4. Supporting influencer-related events and campaigns, ensuring organic content alignment and integration into whitelisting plans.Key achievements include coordinating EMEA-wide influencer campaigns that contributed to a 250% increase in pipeline velocity and 40%. Improving approval workflows by 80% and leading the development of a regional influencer event to drive higher-quality content and brand loyalty across six markets.Strategic Focus:Established brand preference for the Invisalign brand across EMEA by enhancing influencer marketing and social strategies to deliver locally relevant, consistent messaging.Results-Driven Approach:Ensured brand consistency at the local level by aligning stakeholders and agencies on campaign goals, strengthening execution, and engagement outcomes.

Savitribai Phule Pune University

Computer Engineering , Student

Aston University

Masters , Business and Management