Shruti Bist
Director of Product Marketing @iPipeline
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WORK HISTORY
Director of Product Marketing @iPipeline
Denver, CO, US
iPipeline operates as a business unit of Roper Technologies (Nasdaq: ROP)• Lead the development and execution of go-to-market strategies for product portfolio, managing timelines, communications, training, campaigns, and KPIs to ensure successful new product and feature launches.• Spearhead sales enablement and content creation by collaborating with product, sales, and customer success teams, producing client stories, webinars, datasheets, demo videos, pitch decks, and solution guides.• Conduct competitor and market analysis, partnering with Product Management to develop competitive intelligence strategies, including battle cards and win/loss analysis.• Collaborate with channel and growth marketing teams to develop and implement acquisition, activation, and monetization strategies• Develop thought leadership content, including articles, whitepapers, blog posts, and presentations to build product credibility, generate demand, and drive market adoption• Customer feedback and interviews to help build the product roadmap • Collaborate with product and engineering teams to offer insights that shape the product roadmap and drive innovation.• Define and measure success metrics, setting objectives and key results (OKRs) to guide marketing efforts and achieve business goals
EDUCATION
Bournemouth University
Master's degree, Marketing with Management
SKILLS
ABOUT SHRUTI BIST
At iPipeline, my role as Director of Product Marketing centers around crafting and executing go-to-market strategies that resonate with our target audience and support our product\'s lifecycle. By collaborating with cross-functional teams, we’ve developed impactful sales enablement materials and product messaging that sharply differentiate us in the insuretech space.With a strong focus on market transformation and marketing communications, our efforts have streamlined customer experiences and enhanced brand positioning. Leveraging my expertise, iPipeline has effectively established itself as a leader in providing innovative solutions to the insurance and financial services industry.
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