Shruti Agarwal
Lead Generation | Product | Customer Retention | Digital Marketing | Product Marketing | Growth Marketing| CRM | Content | Copywriting | Marketing Communications
- Role
- Lead - Digital Marketing & Communications at Swiggy
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Shruti Agarwal
Digital Marketing Expert | Content Strategy | SEO | Retention & CRM Specialist | Lead…
Experience
Lead - Digital Marketing & Communications
Feb 2025 — Present · Bengaluru, IN
Execute and optimize user lifecycle journeys across Owned Media channels (In-app, WhatsApp, KN, SMS ) to drive acquisition, engagement, and retention- Manage campaign set-ups, end-to-end automation, and timely execution with a strong focus on accuracy, consistency, and throughput- Analyze funnel performance (CTR, CVR, orders) to identify growth opportunities and deliver measurable impact- Implement personalization and segmentation strategies by leveraging behavioral and transactional data for contextual nudges- Partner with Product, Analytics, and Business teams to translate requirements into scalable user journeys and campaigns- Drive A/B tests and experimentation across campaigns, ensuring learnings are systematically applied- Mentor and support team members on campaign execution, tooling, and best practices in lifecycle marketing- Contribute to GTM execution for new initiatives, ensuring seamless alignment of campaign automation with business goals- Maintain hygiene and monitoring across journeys to minimize errors, downtime, and communication lags.
Education
AJAY KUMAR GARG ENGINEERING COLLEGE, GHAZIABAD
Bachelor of Technology - BTech, Mechanical Engineering
2018 — 2022
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