Shruti Sharma
Marketing Specialist at ServiceNow | Marketing Automation | Marketo | Adobe Campaign | Illustrator | Photoshop | Power BI | Figma
- Role
- Marketing Specialist at ServiceNow
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Shruti Sharma
I build and run marketing programs that actually move pipeline — events, webinars, and…
Experience
Marketing Specialist
Sep 2024 — Present · SG
Plan, coordinate, and execute digital events across APAC, ensuring alignment with strategic goals-Collaborate with marketing, product, and sales teams to ensure consistent messaging and seamless event execution-Manage end-to-end event execution on ON24 platform – from stakeholder briefing, content prep, technical checks, to live production-Develop strategies to grow audience base, increase engagement, and optimise programming-Use performance insights & analytics to refine future digital experiences-Oversee a full APAC events calendar, adapting content for localization and regional needs-Adobe Campaign & Marketo – Automated email deployment, nurturing campaigns, and list segmentation for post-event follow-ups-Power BI & Tableau – Built dashboards to analyse event ROI, track audience engagement, and measure campaign effectiveness-ServiceNow – Used for integrating event data workflows, tracking leads, and enhancing cross-team collaboration-Skilled in SQL/HTML scripting to support data extraction, reporting, and campaign customisation.
Education
Maulana Abul Kalam Azad University of Technology, West Bengal formerly WBUT
Bachelor of Business Administration - BBA, Business Administration and Management
2018 — 2021
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