Shruti Shah
Programmatic Coordinator @Publicis Groupe
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WORK HISTORY
Programmatic Coordinator @Publicis Groupe
Toronto, ON, CA
Built and managed end-to-end programmatic campaigns across Display, Video, and Audio channels, from campaign setup to launch, optimization, and post-campaign analysis.Performed campaign QA to ensure accurate targeting, tracking, and creative delivery across platforms.Utilized Prisma and DSP tools to execute, monitor, and optimize campaigns efficiently.Optimized campaigns for performance and pacing, adjusting budgets, bids, and audience segments to maximize impact.Collaborated with creative, analytics, and media teams to ensure campaigns aligned with client goals and delivered high-quality experiences.Developed reports and dashboards, providing actionable insights, performance analysis, and recommendations to stakeholders.Troubleshot campaign issues such as underdelivery, targeting mismatches, and technical errors, maintaining campaign integrity.Stayed updated with programmatic trends and best practices, applying data-driven insights to improve campaign performance.
EDUCATION
York University
Post Graduate Certificate
SK Somaiya College
BMS
Humber College
Advertising Media Management
ABOUT SHRUTI SHAH
Hello there!I’m Shruti Shah – a digital marketing enthusiast with a curious mind, a passion for creativity, and a love for tackling challenges that drive results.A storyteller at heart and a data-driven marketer by profession, I thrive at the intersection of creativity and strategy.By day, I’m immersed in the ever-evolving world of Digital and Content Marketing, honing my skills in SEO, advertising strategies, and web design while pursuing my studies at York University. With a strong foundation in SEO and digital marketing from my time at Kerkar Media and Nisarg Media, I bring a unique blend of technical expertise and creative flair to every project.But there’s more to me than marketing – let’s sprinkle in some fun- Adventure Junkie: Whether it’s surfing without knowing how to swim or exploring new places, I thrive on stepping out of my comfort zone- Bookworm: My reading list is as diverse as my interests, spanning everything from thrilling fiction to insightful non-fiction- Painter: When inspiration strikes, you’ll find me bringing my imagination to life on canvas- Amateur Photographer: I enjoy capturing moments, especially sunsets, cityscapes, and candid moments with my camera or phone.I’m passionate about connecting with like-minded individuals and collaborating on innovative ideas that inspire growth and creativity. Let’s connect and create something extraordinary together!
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