Shruti Saxena

Product leader with domain expertise in user experience, customer engagement, analytics and digital transformation

Role
Head of Marketing Technology & Digital Content Svp-consumer Banking at Citizens
Location
Phoenix, AZ, US
LinkedIn followers
500 followers

About Shruti Saxena

I am passionate about creating the best user experience and a customer centric product I am a marketer with experience in product management, digital marketing and technology transformation I have led global marketing and customer acquisition transformations by building product visions and multi-year product roadmaps that influence cross functional and geographically disperse teams I love building and developing world class teams that can speak tech and business My expertise is in customer marketing, specifically, customer engagement and customer experience (digital and interpersonal interactions), customer journey, voice of customer and customer co-production; Strong analytical skills including quantitative and qualitative research methodologies & data analytics

Experience

  1. Head of Marketing Technology & Digital Content Svp-consumer Banking

    Citizens

    May 2021 — Present

Education

  • W. P. Carey School of Business, Arizona State University

    Ph.D, Marketing

    2004 — 2011

  • Narsee Monjee Institute of Management Studies

    MBA, Marketing

    1997 — 1999

  • Narsee Monjee College of Commerce and Economics

    Bachelors, Commerce; Marketing

    1992 — 1997

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Shruti Saxena — Head of Marketing Technology & Digital Content Svp-consumer Banking at Citizens in Phoenix, AZ, US | Unifers