Shruti Rastogi
Consultant @Bod Consulting
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WORK HISTORY
Consultant @Bod Consulting
Brand Development: Shaped compelling brand narratives through end-to-end strategy, including positioning, architecture, nomenclature, and whitespace identification via primary/secondary research and consumer insights for 0→1 industrial portfolio launches.Strategy and Research: Led end-to-end perception, feasibility, and opportunity studies across education and industrial clients, translating problem statements into insight-backed recommendations for CXO teams.GTM and brand building: Co-created GTM strategies and 0→1 brand launches using market sizing, competitor benchmarking, and consumer insight analysis, unlocking blue-ocean positioning and above-target growth outcomes.Revenue, AOPs and budgets: Developed Annual Operating Plans and multi-crore marketing/sales budgets for multiple organizations, running trade-off analyses for efficient resource allocation, revenue forecasting, and channel-level prioritisation.Operations, performance marketing and PMO: Worked cross-functional CXO-office projects, redesigned workflows, and coordinated Google Ads and campaign initiatives while setting escalation SOPs and tracking mechanisms to ensure timely, high-quality execution.
EDUCATION
Hindu College, University of Delhi
Bachelor of Commerce - BCom , Business/Commerce, General
ABOUT SHRUTI RASTOGI
I am a consultant who likes to build things- brands, strategies and systems that work in the real world. I have spent the last few years working with founders and CXO teams on everything from GTM plans, setting governance systems, brand launches and dashboards that make decisions faster.I have worked across sectors- from consumer and industrial brands to projects in social impact and what i have learnt is that each business has its own way of working. I like uncovering that, shaping it with structure and clarity, and helping teams bring their ideas to life.If you’re working on something new or trying to solve a tough brand or growth problem, I’d love to connect and exchange ideas.
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