Shruti Omer
all things growth & marketing | chasing the mix of chaos, craft & GenAI
- Role
- Global Campaign Strategist at Thoughtworks
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Shruti Omer
I like building things from scratch - growth engines, GTM playbooks, and sometimes, entire functions.Over the years, I’ve worked across products and industries that couldn’t be more different - from GenAI startups to healthcare SaaS and edtech platforms.The common thread? Connecting product truth with human insight and making it work in the market.With 7+ years across B2B and B2C, I’ve led go-to-market strategy, positioning, and growth - often in 0→1 environments, helping teams define who they are, who they serve, and how to reach them. My work lives at the intersection of product, marketing, and business impact.Right now, I’m at Thoughtworks, working on global marketing initiatives that bring together AI, creativity, and innovation. Before this, I built product marketing from the ground up for multiple early-stage startups - helping them find their footing, voice, and momentum.I’m drawn to that balance of chaos and craft - the kind that makes work feel alive, meaningful, and worth doing.If I had to define my work philosophy, it would be this:take risks,stay curious, and always build with heart.
Experience
Global Campaign Strategist
Jun 2025 — Present · Bangalore Urban, IN
Education
T A Pai Management Institute, Manipal
PGDM, Marketing & Operations
2016 — 2018
Dr. A.P.J. Abdul Kalam Technical University
Bachelor’s Degree, Mechanical Engineering
2010 — 2014
Dr. Virendra Swarup Education Centre
High School
1995 — 2009
Skills
- Microsoft Powerpoint
- Management
- Microsoft Word
- Leadership
- Marketing
- Microsoft Office
- Teamwork
- Team Management
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