Shruti Nair
Performance Manager driving results through Affiliate Marketing expertise
- Role
- Performance Manager at Ad Amplify
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Shruti Nair
Ad Amplify leverages my expertise as a Performance Manager to optimize affiliate marketing strategies and implement effective performance management initiatives. With a strong foundation in marketing from my MMS at Pillai Institute of Management Studies and Research, I contribute to impactful campaigns that align with organizational goals. Previous experiences, including serving as an executive at Ergode and a social media intern at TBWA\\India, have strengthened my skills in social media marketing and digital strategy. I am passionate about driving measurable results and creating value for teams through innovative marketing solutions.
Experience
Performance Manager
Jul 2024 — Present · Navi Mumbai, IN
Managed mobile and web performance marketing campaigns across CPA, CPL, CPI, and CPR models.• Handled publisher partnerships, including onboarding, coordination, and campaign optimization.• Maintained client relationships by ensuring campaign KPIs were met and quality delivery was maintained.• Analyzed campaign performance data to improve optimization, performance, and ROI.• Managed campaign validations, reporting, and revenue tracking for active campaigns.• Coordinated with internal and external stakeholders to ensure smooth campaign execution and delivery.
Education
SMT. CHM College, Ulahasnagar - 03
Bachelor of Commerce - BCom, Regular
2017 — 2020
Pillai Institute of Management Studies and Research
MMS, Marketing
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