Shruti Karhekar

About Shruti Karhekar

Experienced SEO Executive | Driving Growth Through Strategic Digital Marketing I…

Experience

1. Search Engine Optimization Executive

   Nethority Technologies Pvt. Ltd.

   May 2023 — Present · Nashik, IN

   Projects & AchievementsIncreased organic traffic by 193.9% within 6 months through a strategic SEO implementation plan.Boosted active users by 188.6% and new users by 184.35%, significantly enhancing audience engagement.Achieved a 130.43% increase in revenue, growing from €334,900.67 (INR 36,584,281.27) to €771,667.05 (INR 84,296,291.21).Improved website click-through rate (CTR) from 3.2% to 5.2%, enhancing content relevance and appeal.Increased total clicks from 41.6K to 201K and impressions from 1.3M to 3.9M, significantly boosting visibility.Improved average search position from 28.2 to 23.1, securing top 10 positions for high-value keywords.Keyword Research & AnalysisExtensive keyword research was conducted to identify relevant search terms for SEO campaigns. This included evaluating keyword competitiveness, search volume, and trends to align with content strategy and optimization efforts.Competitor AnalysisA thorough competitor analysis was performed to identify strengths, weaknesses, and opportunities in organic search. Insights gained from competitors helped refine SEO strategies, ensuring a competitive edge in search rankings.Technical SEOWebsite performance and search visibility were enhanced by identifying and resolving technical issues. Schema markup and other technical elements were implemented to improve search engine indexing and ranking.On-Page OptimizationBest practices for on-page SEO were executed, including optimizing meta tags, headings, and URLs. Website structure and internal linking were improved to facilitate better crawling by search engines and enhance user experience.Off-Page Optimization & Link BuildingEffective link-building strategies were developed and implemented to increase domain authority and improve rankings. Only ethical, white-hat techniques were used.Performance Tracking & ReportingMonitored traffic and rankings via analytics tools, sharing insights for optimization.

Education

• The Digital Marketing Training Institute - DMTI

  Advanced Diploma in Digital Marketing, Digital Marketing

  2019 — 2020

• Gokhale Edcuation Societys H.P.T.Arts & R.Y.K.Science College, Vidyanagar, Nashik 422005

  Bachelor of Science

  2016 — 2019