Shruti Goel
Solution Engineer | Product Lifecycle Management | Business Intelligence Developer | ETL, AWS Lambda, Python, & Power BI Specialist | Expertise in CRM & Overseas Client Handling
- Role
- Senior Business Analyst at Veoci
- Location
- Ghaziabad, UP, IN
- LinkedIn followers
- 500 followers
About Shruti Goel
Business Analyst & Data Visualization Specialist (5+ YOE)| I bridge the gap between…
Experience
Senior Business Analyst
Jun 2023 — Present · Noida, IN
Served as the Product Owner for the Sales Cadence Tool, owning the end-to-end product lifecycle from roadmap development, market research, and design to pilot testing and Go-Live strategy.Designed and developed Sales Cadence Applications focused on seamless UX, enabling direct data visualization and action execution that significantly improved sales team efficiency.Led the full project lifecycle (Implementation to Go-Live) for critical Emergency Management, Case Management, and BCP solutions, serving as a Subject Matter Expert (SME) to define user stories, technical requirements, and oversee User-Acceptance Testing.Designed and implemented CRM workflow automation to reduce manual effort by automating the creation of critical Customer Service Documents and related sales artifacts.Engineered data retrieval and automation pipelines utilizing APIs to seamlessly integrate third-party data from key marketing and sales intelligence tools (Act-On, Google Analytics, ZoomInfo) into the proprietary SaaS Platform.Developed ETL pipelines and AWS Lambda functions to manage, transform, and streamline complex data flows across platforms, ensuring data reliability and accessibility.Developed 60+ dashboards and Power Apps for clients and internal teams across departments, dramatically enhancing data visibility and supporting effective, data-driven decision-making.Designed composite and SQL reports to unify disparate data sources, establishing a single view of key metrics for simplified analysis.
Education
LSD DAV Public School
High School
2010 — 2012
Hansraj Smarak Sr. Sec. School
Intermediate
2012 — 2014
I.T.S. Engineering College, Greater Noida
Bachelor of Technology - BTech
2014 — 2018
ABES Engineering College
Master of Business Administration - MBA
2020 — 2022
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