Shruti Gandhi

About Shruti Gandhi

A people-first thinker, I thrive on collaboration, storytelling, and building empowered teams.With over 12 years of experience in insight-led innovation, I specialize in using design thinking and consumer research to craft meaningful, business-impacting solutions. I’ve led multiple end-to-end projects that merge deep consumer understanding with bold creativity. My passion lies in asking the right question - Why? What? to uncover the true needs behind behaviors. I believe radical innovation stems from observing everyday life and translating aspirations into purposeful design.

Experience

1. Group Product Design Manager

   Nykaa

   Apr 2024 — Present · Gurugram, IN

   As a design lead for Nykaa Fashion, I drive the vision and strategy to transform how users discover, explore, and shop fashion online. I lead a multidisciplinary team that has been instrumental in shaping a future-ready design approach—reimagining the digital fashion experience through insight-led thinking and innovation. By leveraging technology, personalization and user-centric approach, we’ve enhanced customer satisfaction, improved conversion rates, and strengthened loyalty. Collaborated closely with cross-functional teams to bridge the gap between online and offline retail, delivering experiences that are seamless, intuitive, and inspiring.

Education

• College of Art, Delhi

  Bachelor’s Degree, Fine Arts

  2008 — 2012

Skills

• Sketching
• Typography
• Industrial Design
• Illustration
• Illustrator
• Photography
• Advertising
• Logo Design
• User Experience
• Art Direction
• Indesign
• Design Thinking
• Photoshop
• Concept Development
• Visual Communication
• Adobe Creative Suite
• Concept Design
• Microsoft Office
• Graphic Design