Shruti Baheti
B2B Marketing & GTM Strategist | SAP, Digital & Engineering Services | AI & Cloud Transformation | Demand Gen Expert
- Role
- Performance Marketing Manager at Techwave
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Shruti Baheti
I am a strategic B2B marketing leader with 8+ years of experience driving brand positioning, demand generation, and revenue growth for Telecom & Utilities Engineering Services, SAP, and Digital Services. My expertise lies in crafting and executing high-impact GTM strategies that accelerate business growth and market expansion. Go-to-Market Excellence – I specialize in GTM strategy, demand gen, and AI-driven marketing, delivering multi-million-dollar pipelines. Engineering & Digital Services Marketing – Proven success in marketing Telecom & Utilities Engineering Services, SAP solutions (S/4HANA, BTP, Signavio), AI, Cloud, and Data Analytics. Performance & Digital Marketing – Driving lead generation, thought leadership, and multi-channel engagement through ABM, content marketing, and LinkedIn & Google Ads. Sales Enablement & C-Suite Engagement – Aligning marketing with sales to foster high-value conversations with decision-makers.I am passionate about leveraging AI, automation, and data-driven insights to create marketing strategies that transform businesses and drive tangible outcomes.
Experience
Performance Marketing Manager
Dec 2022 — Present · Houston, TX, US
A seasoned professional in the field of Engineering Services & Utilities and Performance Marketing; currently Marketing the Engineering Services Business Unit at Techwave for North America Region. With a strong background in driving growth and improvement through data-driven insights and cutting-edge technologies, I am dedicated to delivering exceptional results for both the company and our clients. Constantly striving to stay ahead of industry trends and committed to providing the highest level of customer service. Let\'s connect and explore opportunities for success!\"
Education
Visvesvaraya National Institute of Technology
Bachelor's degree, Metallurgical Engineering
2012 — 2016
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