Shruti Anand
Customer Analytics & Insights Leader | 12+ Yrs in Financial Services | Data-Driven Growth Strategy | Paid Search Optimization | Customer Acquisition & Lifecycle Intelligence
- Role
- Director - Customer Analytics at HSBC
- Location
- Buffalo, NY, US
- LinkedIn followers
- 500 followers
About Shruti Anand
Marketing, Analytics & Finance Executive | Customer Acquisition | Paid Media | P&L Strategy | Financial Services & MortgageStrategic and data-driven executive with over 12 years of global experience leading marketing, financial analytics, and acquisition strategy across Financial Services and Mortgage. Proven expertise in managing full-funnel paid media campaigns (including search, social, and affiliate), developing predictive models, and delivering high-impact financial insights that drive profitable growth and long-term value.Skilled in leading customer acquisition and lifecycle strategies powered by marketing analytics and financial forecasting. Known for aligning marketing performance with P&L objectives, optimizing spend efficiency, and driving channel ROI through continuous testing and measurement. Experienced in partnering with cross-functional stakeholders, fintech partners, and executive leadership to implement data-informed strategies and streamline reporting for enhanced business decision-making.Core Strengths: • Paid Search & Performance Marketing Strategy • Acquisition & Retention Campaigns • Marketing Analytics & ROI Measurement • Financial Planning, Budgeting & P&L Ownership • Predictive Modeling & Customer Insights • Strategic Forecasting & Resource Allocation • Lifecycle & Cross-Sell Strategy • Executive Reporting & Business Performance Analysis • Internal Stakeholder & Fintech Partner Management
Experience
Director - Customer Analytics
Jul 2025 — Present
Education
KRISHNA ENGINERING COLLEGE, GHAZIABAD
B Tech, Information technology
2006 — 2010
SYMBIOSIS INTERNATIONAL UNIVERSITY
MBA(IT), Banking and Financial Markets
2010 — 2012
Skills
- Product Analysis
- Team Management
- Sas E-Miner
- Analytics
- Sas
- Analysis
- Crm
- Mysql
- Microsoft Excel
- Business Analysis
- Marketing Analytics
- Marketing Strategy
- Credit Card Analytics
- Machine Learning
- Segmentation
- Customer Relationship Management (Crm)
- Sql
- Business Intelligence
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