Shruthi Sunil
Consumer & Retail Insights | D & I | IIIT-B
- Role
- Manager Retail Insights at Genpact
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Shruthi Sunil
Retail Analytics | Brand Strategy | Consumer Insights | Data Storyteller Driving CPG Growth Through Survey, Panel & POS Insights | Diversity and Inclusion Pillar LeadWith over a decade of experience in brand strategy, I specialize in transforming data into compelling stories that drive business growth. My expertise lies in: • Leveraging Consumer Survey and Concept Testing data to shape impactful strategies for the US CPG market • Integrating diverse data sources—Household Panel, POS, Social Media, and Secondary Research—to craft cohesive, data-driven narratives • Turning insights into actionable recommendations, empowering brands to make informed decisions • Proficiency in Python, Decipher, and Tableau, using advanced analytics to uncover trends and opportunitiesA firm believer in the power of data-driven storytelling, I thrive on creating meaningful connections between brands and consumers.
Experience
Manager Retail Insights
Oct 2025 — Present · Bengaluru, IN
Roles and responsibilities:• Analyzed sales, pricing, promotions, and inventory to uncover category trends and growth opportunities• Leveraged member behavior and transaction data to identify shopping patterns and preferences• Delivered insights for product placement, vendor negotiations, and seasonal planning• Drove member engagement through targeted category initiatives• Built dashboards and reports to track KPIs and present actionable recommendations to stakeholders• Handled ad hoc analysis requests for category managers and leadership• Partnered with Category Managers to optimize assortment, pricing, and promotions• Collaborated cross‑functionally with merchandising, marketing, supply chain, and finance to align insights with business goals• Streamlined data workflows using SQL, Excel, Tableau, and BI platforms• Recommended process improvements in data collection, analysis, and reportingAchievements:• Developed Standard Operating Procedures (SOPs) and QC Checklists while building a new team thus driving seamless knowledge transfer from onshore counterparts• Led diversity and inclusion programs aimed at fostering a more women‑friendly workplace environment
Education
JAIN College
Bcom, Finance, General
2006 — 2009
JAIN College
11th and 12th, Business/Commerce, General
2004 — 2006
JAIN College
PGDBM, Finance and Marketing
2009 — 2011
upGrad.com
Executive Post Graduate Programme from IIIT B, Data Science
Sri Kumaran Public School
Class 10, ICSE, Economics
1991 — 2004
Skills
- Market Research
- Consumer Packaged Goods Marketing
- Tax Research
- Financial Analysis
- Us Tax
- Data Analysis
- Corporate Tax
- Powerpoint
- Microsoft Excel
- Management
- Business Analysis
- Business Development
- Competitive Analysis
- Loans
- Team Management
- Finance
- Business Insights
- Analytics
- Marketing Strategy
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