Shruthi H S
Digital Marketing Specialist @ RM Events | CyberSecure Summit | Driving B2B Event Growth & Partnerships
- Role
- Digital Marketing Specialist at Rm Events
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Shruthi H S
Results-driven Digital Marketing Specialist with hands-on experience in B2B lead generation across global event campaigns. Skilled in planning and executing high-performing campaigns on Meta, LinkedIn, and Google Ads, with a strong focus on ROI optimization and cost efficiency. Currently managing end-to-end digital marketing for international B2B events, from paid advertising and account-based marketing to LinkedIn outreach, email campaigns, and organic growth strategies. Successfully increased LinkedIn page followers by 500+ per month while consistently generating quality leads. Generated 524 leads at ₹18 CPL by keeping campaign structures simple and allowing the system to learn - proving that low CPL is a byproduct of clarity, not the goal. Passionate about performance marketing, growth strategy, and data-driven decision-making. Known for a proactive approach, strong ownership, and continuous learning mindset.
Experience
Digital Marketing Specialist
Jan 2026 — Present · Bengaluru, IN
Driving growth and visibility for B2B events through performance-driven digital marketing and lead generation strategies- Execute paid campaigns across Meta Ads & Google Ads to increase event registrations and sponsor inquiries- Generate and qualify B2B leads for delegates and sponsors- Plan and manage email marketing campaigns end-to-end- Create engaging ad copies, creatives, and social media content- Manage third-party website promotions and media partnerships- Collaborate closely with the graphic design team to deliver conversion-focused creatives- Track performance metrics and continuously optimize campaigns for ROI and CPLKey Skills:B2B Event Marketing · Performance Marketing · Lead Generation · Meta Ads · Google Ads · Email Marketing · Social Media Marketing · Content Creation · Campaign Optimization · Marketing Analytics
Education
VIDYA VIKAS INSTITUTE OF ENGINEERING AND TECHNOLOGY
Bachelor of Engineering (B.E.), Electrical and Electronics Engineering
2014
Digital Academy 360
Postgraduate Graduate Program, Digital Marketing & Analytics
2023
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