Shruti Chakravarty
Senior Brand Manager @DIAGEO India
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WORK HISTORY
Senior Brand Manager @DIAGEO India
Bengaluru, IN
Lead brand strategy and category growth for The Singleton and Tanqueray within Diageo’s luxury beverages portfolio, driving aspiration, visibility, and long-term brand equity-Drive creative storytelling and experiential innovation, including signature properties like The Singleton Social x Nicobar with Sobhita Dhulipala, and launch of Tanqueray Tonic Water-Action full-funnel marketing and channel strategy across digital, on-trade, off-trade, and luxury events to enhance consumer engagement and conversion-Partner cross-functionally with global, commercial, and agency teams to deliver integrated campaigns, optimize spends, and ensure brand consistency across touchpoints.
EDUCATION
Hansraj College
Master of Arts (M.A.), English Literature
Symbiosis Institute of Management Studies
Master of Business Administration (MBA), Marketing and International Business
Delhi University
Bachelor of Arts (B.A.), English Honours, English Literature
SKILLS
ABOUT SHRUTI CHAKRAVARTY
Brand marketing professional with 10+ years of experience building culturally resonant, insight-led campaigns across beverages, luxury, retail, lifestyle, and aviation sectors. I specialize in leading end-to-end category growth, digital storytelling, and brand strategy for premium and purpose-driven brands.Currently at Diageo India, I lead The Singleton and Tanqueray within the luxury spirits portfolio, driving brand strategy, creative storytelling, and experiential innovation. My work spans brand launches and extensions, including Tanqueray Tonic Water, partnerships like The Singleton Social x Nicobar with Sobhita Dhulipala, and on/off-trade activation strategy to build desirability and consumer engagement.Previously at Tanishq – Titan, I led the High Value Diamonds category, driving brand narrative, digital and influencer strategy, integrated campaigns, and international launches — delivering strong business growth and brand lift. I also led influencer and cultural collaborations with icons like Cardi B, Sachin Tendulkar, Radhika Apte, and global designers Rahul Mishra and Vaishali S, amplifying brand aspiration and cultural relevance.Earlier at Vistara – Tata SIA Airlines, I was part of the founding brand team shaping its premium positioning in India and abroad. I led award-winning campaigns like #TheSoundtrackOfTravel and Deepika Padukone’s ambassador launch, driving a 21% rise in consideration, 10% NPS growth, and 143% lift in top-of-mind recall. I also created distinctive content and brand moments — from #FeelThePause, India’s first inflight wellness series, to UK08 “Art in the Sky,” which delivered a 5x spike in media impressions. Additionally, I managed global brand rollouts across 16 markets, developing GTM strategies and optimizing media spends for 46% value gains.My approach combines deep consumer insight, cultural storytelling, and channel strategy with a strong focus on brand health and commercial impact. I’m passionate about building brands with purpose, agility, and scale — creating work that drives both cultural relevance and measurable business results. Key Skills: Brand & Category Strategy | Digital + ATL/BTL Marketing | P&L Ownership | Content Creation | Consumer Research | Influencer Collaborations | Brand Health Tracking Key skills: Brand and Category Strategy | Digital + ATL/BTL Marketing | P&L Ownership | Content Creation | Consumer Research | Influencer Collaborations | Brand Health Tracking Campaigns I’ve led:
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