Shriya Sharma
Digital Acquisition Manager @HDFC Bank
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WORK HISTORY
Digital Acquisition Manager @HDFC Bank
Mumbai, IN
Launched HDFC Bank\'s first digital initiative for Retail Trade Forex Services, driving significant portfolio growth and higher account balances- Developed a digital lead generation system for Trade Services, improving lead conversions and SME engagement- Created a personalized flipbook for Trade Service customers, enhancing sales efficiency and customer insights- Built a product recommendation engine for SMEs, boosting cross-sell conversions significantly- Increased adoption of the Smart Hub Vyapaar app, driving higher merchant engagement and incremental revenue- Led the digital deployment of sound box solutions, unlocking cross-sell opportunities for banking products- Automated Current Account onboarding, resulting in higher incremental revenue through streamlined processes.
EDUCATION
Xavier Institute Of Communications
Advertising and Marketing
ABOUT SHRIYA SHARMA
Data-driven growth and product marketing expert, skilled in driving user acquisition…
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