Surabhi Shrivastava

About Surabhi Shrivastava

A marketer with 14+ years of experience building integrated marketing strategies, leading cross-functional teams, and delivering impactful, omni-channel campaigns in B2B and B2B2C environments.

Experience

1. Associate VP - B2b Marketing

   Marsh

   Apr 2024 — Present

   An integrated marketer at Marsh McLennan, partnering closely with business leadership across Marsh, Mercer, and Guy Carpenter to drive growth, brand relevance, and client engagement in complex, highly regulated markets.The role spans end-to-end marketing strategy from go-to-market planning and thought leadership to flagship industry conferences, CXO engagement, digital campaigns, and account-based programs. The focus is on translating risk, insurance, people, and talent insights into clear, credible narratives that support revenue, relationships, and long-term brand equity.Work is done in close collaboration with senior stakeholders across sales, consulting, product, and global teams to design campaigns that are insight-led, data-driven, and measurable supporting large strategic accounts, priority industries, and emerging opportunities across India and the region.At the core is building trust: with clients, partners, and internal teams by creating marketing that is relevant, responsible, and commercially meaningful.

Education

• Shreemati Nathibai Damodar Thackersey Women's University

  Tourism Management

  2009 — 2010

• Mumbai University Mumbai

  Bachelor's degree, Zoology

  2006 — 2009

• Indian Institute of Management, Calcutta

  APMP 10

  2019 — 2020

Skills

• Operations Management
• Performance Management
• Crm
• Project Management
• Management
• Team Management
• Social Media
• Marketing
• Business Development
• Digital Marketing
• Customer Relationship Management (Crm)
• Research
• Mis
• Brand Management
• Marketing Strategy
• Competitive Analysis
• Market Research
• Strategic Planning
• Advertising
• Strategy