Shakti Shrivastava

About Shakti Shrivastava

I spend my days often wondering: “What new idea could make this work better?”Marketing, to me, is about connection first. I can’t help but think like an ABMer! Building demand and customer programs that actually make sense for real people, not just ROI dashboards.I bring a very outcome-driven approach to marketing- focussing on where we can influence real business impact, not just drive activity. My experience in building a whitespace segments has made me comfortable working in ambiguity, aligning deeply with sales, and driving high-intent engagement.I spend my days aligning teams, turning global strategies into local impact, and experimenting with creative ways to solve problems and improve programs.\"Every campaign is an opportunity to learn, iterate, and do something a little differently\"Off the clock, I’m usually painting, gardening, or chasing the next travel adventure.Marketing, life, and growth- all a work in progress, and I love being in the middle of it.#MarketingLeadership #ABM #Growth #CreativeThinkingSpecialties: SAAS, Cloud marketing, Digital Marketing tactics, Market Entry & growth strategy, Demand Generation, Digital marketing, Brand impact and re-positioning, Account based Marketing for industry and service lines, Team management, Paid Social, Media Relations, Digital Marketing, Marcom, Campaign Management, Influencer Marketing, Content creation, Geo Inside Sales & Event Management

Experience

1. India Acquisition Marketing

   Linkedin

   Apr 2023 — Present · Bengaluru, IN

Education

• Indian Institute of Management Bangalore

  Entrepreneurship/Entrepreneurial Studies

  2020

• SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

  HSC, Commerce

  1999 — 2001

• Delhi University

  Bcom(hons), Finance and Marketing

  2001 — 2004

• Symbiosis Institute of International Business

  MBA, International Business : Marketing

  2006 — 2008

Skills

• B2b Marketing
• Marketing Communications
• Enterprise Software
• Marketing
• Salesforce.com
• Sales
• Demand Generation
• Account Management
• Product Management
• Cloud Computing
• Competitive Analysis
• Start-Ups
• Market Research
• Analytics
• Business Strategy
• Go-to-Market Strategy
• Product Marketing
• Product Launch
• Online Marketing
• Crm
• Saas
• Marketing Management
• Business Analysis
• New Business Development
• Social Media
• Software as a Service (Saas)
• Business Development
• Digital Marketing
• Lead Generation
• Vendor Management
• Team Management
• Management
• Strategy
• Marketing Strategy
• Business Alliances
• Key Account Management