Deepti Shrivastava
CMO | General Manager | Startup Advisor | Consumer Goods + DTC + Tech Experience
- Role
- Chief Marketing Officer at Every Mother
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Deepti Shrivastava
A digitally agile general manager with a track record of driving impact across multiple industries (Consumer goods, tech, automotive). A brand builder with strategic vision, operational knowhow and innovation expertise cultivated by leading a variety of high - stakes assignments ( e.g. iconic flagship brands such as Trident, Oreo, Wheat Thins, Samsung). An award winning marketer and early adopter of performance marketing with multiple advertising wins in the digital/ social space (Cannes, Shorty’s etc.). A team oriented leader skilled at consistently raising the bar and nurturing high performing teams and talent. A startup mentor & investor passionate about supporting and collaborating with disruptive startups- DTCs, wellness, food/ food tech, fem-tech, health tech, sustainability oriented businesses. Core Competencies- Messaging/ Positioning, Storytelling/ Branding, Consumer Personas- Omni-channel Marketing Strategy, Advertising, Content Development, Performance Marketing, Digital/ Social Media, Customer Acquisition & Retention, CRM/ E-commerce- Growth Strategy, Product/Market Fit, Product Innovation, Insights & Analytics- Business Planning, Cross-functional team leadership, Stakeholder Management, P&L, Go-to-market Strategy, Partnerships, Retail Strategy
Experience
Chief Marketing Officer
Feb 2023 — Present · New York, NY, US
Education
Savitribai Phule Pune University
Bachelor of Engineering (B.E.), Computer Science
1995 — 1999
Carnegie Mellon University - Tepper School of Business
Master of Business Administration (M.B.A.)
2002 — 2004
Skills
- Marketing
- Digital Marketing
- Fmcg
- Leadership
- Integrated Marketing
- Brand Management
- Cross-Functional Team Leadership
- Management
- Customer Insight
- Consumer Products
- Shopper Marketing
- Social Media
- Advertising
- Strategy
- Product Innovation
- Competitive Analysis
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